Photo credit: Filip Kolber

Our vision & mission

We're building a movement where fashion meets purpose. Every thread tells a story of change, every purchase creates impact.

Vision

To create a world where fashion serves as a force for good, where every piece of clothing tells a story of positive impact, environmental stewardship, and social responsibility. We envision a future where consumers make conscious choices that benefit both people and planet.

Mission

To design and produce high-quality, sustainable streetwear that empowers individuals to express their values while contributing to meaningful causes. Through transparent sourcing, ethical manufacturing, and community partnerships, we transform fashion into a vehicle for positive change.

Our impact in action

Every purchase you make doesn't just add to your wardrobe - it helps build a better world. Here's how your support is creating real change:

Empowering grassroots initiatives:

We support local projects that foster community-driven solutions, helping to lift up those most in need.

Building community solutions:

We support local projects that foster community-driven solutions, helping to lift up those most in need.

Together, we can turn everyday streetwear into meaningful change

Joakim Brur E Johannessen

Founder & CEO

Check out grassroots causes

Advisors

Our experienced advisors / board members providing strategic guidance

Hans Henrik

Technical

Johannes K Breivik

Strategy

Hilde Vanvik

Impact

Ken Oishi

Financials

Vigdis Bonvik

Marketing

Contributors

The cool individuals who contributed to product, artwork, content and valuable learning.

Jacopo Severitano

Art work and content

Jonathan Pirolt

Product and brand

Filip Kolber

Content

Ali Hamza

Content

Tormod Flesjø

Technical

Mike Patterson

Technical

Veronika Haugland

Design

Lynette Aglen

Design

Linnea Sandlund

Design

Jean Maïore

Content and marketing

Laura Signoriello

Content and marketing

Behind the scenes

See how our team works together to create sustainable streetwear and make an impact in communities around the world

"Wear change - Change is wearable"

Photo credit: Filip Kolber